Amoralia’s success is the research they have carried out to ascertain exactly what women want from their maternity lingerie. The result is a range that is not only stylish but comfortable and practical, taking women through month one to breast feeding. Amoralia’s designer, formerly at Agent Provocateur and Myla, ensures up-to-the-minute styling and a consistently feminine design signature. No surprise then that the brand counts Oscar-winning actress Rachel Weisz and supermodel Karen Elson amongst its fans. The collection includes maternity & nursing lingerie in satin, delicate lace and lightweight microfibre, as well as flattering swimwear and chic sleepwear. Over the coming seasons the range will expand to include soft lounge separates, hosiery and eventually a line of luxury body care products. Amoralia firmly believes that function does not have to rule out the feminine.