Established in 2004 Los Gatos, California-based Bebe au Lait develops superior-quality products that pair beautiful prints with luxurious fabrics to meet the needs of modern, active parents. Bebe au Lait's first and best known product, its award-winning nursing cover, was born out of necessity when co-owner Claire Ekelund found nursing her infant daughter in public challenging. In partnership with her husband Ronnie, Claire developed the Hooter Hider: an easy-to-use, machine washable, multi-purpose, stylish nursing cover designed with baby and mom in mind. The nursing cover's unique design with its rigid neckline promotes bonding between mother and child. Additional offerings include burp cloths and double reversible bibs that revolutionise feeding time and have received numerous accolades for its style and unique design.