Belabumbum was founded in 2001 by two college friends, Alyssa Weiss and Heidi Rauch, who believe in well-being, laughter, and creativity. When Alyssa became pregnant, Belabumbum Maternity was born. Belabumbum believes that women grow more beautiful during pregnancy, so the maternity line encourages women to feel pampered, sexy, and hip — during and after pregnancy. Now Heidi also has a child, so there’s an abundance of inspiration to continue to expand the line. Belabumbum’s styles are essential, fashion forward pieces ranging from vibrant printed separates to pretty lace tops and bottoms designed to lounge in or sleep in. With just the right amount of detail, Belabumbum lingerie and maternity is playful yet sophisticated. Belabumbum is known for its bold color choices, comfortable fabrics, and luscious laces.