FLATOUT Australia was created in 2002 by Sarah and Prue, two sisters from Sydney, Australia. Their soft, cuddly FLATOUTbears are made of 100% pure Australian sheepskin and shaped like a Koala bear. The FLATOUTbear has a star studded fan base including Princess Mary of Denmark, Brooke Shields and Hugh Jackman to name a few. Sarah Jessica Parker termed the FLATOUTbear "charming and adorable", Tom Cruise had it on his baby wish-list and Jennifer Garner "loves it". They first started selling their FLATOUTbears over the internet and now the FLATOUTbear is loved and cuddled all over the world.