Stylish, modern maternity classics that look and feel great. The idea for Isabella Oliver came about when founder Baukjen was unable to find any pregnancy clothes that she actually liked to wear, so in 2003 with her husband and co-founder Geoff, they launched their first maternity collection. A range of beautifully-cut maternity clothes made from stylish, easy care fabrics that not only looked great, but were comfortable too. Fast forward to the present and Isabella Oliver are offering pregnant women around the world an unrivalled quality and fit, and have been awarded the Queen's Award. Their maternity signature detailing (wrapping and ruching) has become a standard for every pregnant woman's wardrobe.