Keung-zai [ke-ung zai] noun. An affordable contemporary luxury label designed to be worn pre, during and post-pregnancy. Keungzai is not only a maternity line but a womenswear line to be worn by style-savvy, fashion forward women, mothers and moms-to-be. The Keungzai customer is not defined by age or life-stage but by a common style aesthetic of directional yet timeless appeal. Keungzai’s mission is to indulge the consumer in quality pieces, designed to fit and flatter her shape.