LOVE MILK Nursingwear was founded in 2010 by Helena Henning in Sweden. The idea of the original Love Milk nursing top came to Helena while expecting her third child. At the time she had given away all her old nursing clothes, and struggled to find nice enough new tops and dresses that she felt would be worth the money. She also wanted to nurse in comfort and style and feel confident to do so just about anywhere. So Helena set about developing a top that works as an addition to your existing wardrobe, making less impact on your wallet and the environment, and letting you stick to your pre-baby style. She was also determined that it is made from eco-friendly materials and affordably priced.