Madderson London originated in 2012 as a maternity brand. The founders, Sara Madderson and Helen Hughes, both worked for large corporations during their first pregnancies and saw the opportunity for a luxury maternity wear line that allowed strong, style conscious women to retain their sense of self and to indulge their love of fashion while pregnant. Sara is the brand’s Creative Director while Helen overseas Sales & Marketing. Madderson London creates investment pieces that are aspirational yet accessible. Their signature style embodies London society at its most elegant and timeless. This is a look that is polished but playful, appropriate but never apologetic, contemporary but not trend-driven. Their style is aesthetic: ultra-feminine, sleek, with impeccable tailoring, using luxury fabrics and an unabashed use of colour and print. They are women designing for women who are confident in themselves and their style choices.