Milk Bands™ nursing bracelet was invented in January 2005 by Jenny Pierce. Jenny decided that she wanted her babies to be breastfed and after having major setbacks on breastfeeding her first born, was anxious to try again with her second child. Due to lack of sleep, not being educated enough on breastfeeding and unable to find a decent way to track what side, what time or how long they would breastfeed, it became a frustrating experience again. Not looking forward to breastfeeding her next child until she had a logical solution to some of her breastfeeding problems, she invented the “flip-able” breastfeeding bracelet to help mothers keep track of which breast they recently fed from and at what time. Milk Bands™ have given moms all around the world the empowerment to breastfeed their babies and do it well.